The LGBTQ Pavilion at the Travel & Adventure Show is scheduled for January 28-30, 2022. Reserve your booth!

Some background about the show follows. Click here to download the sales sheet.

The Pavilion will occupy nearly 4,00 square feet and include up to 27 partners. We expect to welcome over 3,000 visitors to our Pavilion from the LGBTQ community along with their family, friends and travel professionals. And we will capture their email addresses and other pertinent demographic data and share with our Pavilion partners and sponsors.Some background about the show follows. Click here to download the sales sheet.

Freed from the necessity of attracting and vetting prospective clients, our Pavilion partners are able to engage in meaningful conversations with them. Many of our partners sell experiences, cruises, tours and other products during the show and many more are in conversations with prospects building relationships and their pipeline. 

I’ve been named one of the 12 LGBTQIA+ Voices to Follow in Travel and Tourism

Nice surprise to be featured in this article on the “12 LGBTQIA+ Voices to Follow in Travel and Tourism Right Now” by CrowdRiff. A gratifying milestone to mark the last day of Pride month. (And congrats to the other 11 queer luminaries included here!) 🏳️‍🌈 🏳️‍⚧️ ❤️ 🙏🏽

cc: CrowdRiffNYU School of Professional StudiesNYU Tisch Center of HospitalityUTNY

#lgbtpride#lgbttravel#gaytravel#lesbiantravel#travelwhiletrans#queertravel#travel#travelandtourism#tourism#hospitality#community

The Future of Queer Travel

Courtesy Alysse Dalessandro Santiago, ReadytoStare.com

I was thrilled to work on this epic TripAdvisor Pride package with editors Peter Frank and Clara Ogden Sedlak. 🏳️‍🌈 🏳️‍⚧️ 💕

I got to amplify a few of the leading voices in the LGBTQ travel & tourism ecosystem: Robert Sharp, Alysse Dalessandro Santiago, Giovonni Santiago, Merryn Johns, Ravi Roth and Jacob Anderson-Minshall on this piece summarizing predictions of what to expect in LGBTQ.

What a way to kick off Pride month!

#travel #tourism #lgbtq #lgbtqtravel #lgbttravel #gaytravel #lesbiantravel #travelwhiletrans

“Gays lead, and the rest follow.” The power of LGBTQ travel

Praha, 16. 8. 2014, Prague Pride, sexualita, lesbička, lesba, homosexuál, homosexualita, pochod, gay, LGBT Foto: HN – Lukáš Bíba

Check out my recent article in USA Today: ‘Travelers are ready to explore’: LGBTQ travelers leading the way to tourism recovery

“Gays lead, and the rest follow,” Roger Dow tells the National LGBT Media Association. Dow is president and CEO of U.S. Travel Association, the Washington, D.C.-based organization representing all segments of travel in America.  “They’re adventurous and like new experiences. They have a penchant for travel far greater than their heterosexual counterparts. They travel more and spend more when they travel. They’re the darlings of the travel industry when it comes to spending and dollars.

UDPATE: THIS WEBINAR HAS ENDED. Join an important, timely and lively conversation Tuesday, December 8 at 12:30PM ET

UPDATE, DECEMBER 8, 2020: THIS WEBINAR HAS CONCLUDED

If you missed it, check out the webinar recording here. Stay tuned for updates on our next DEI-related webinar sometime in early 2021!

Join an important, timely and lively conversation Tuesday, December 8 at 12:30PM ET with key leaders in DEI in travel, tourism, hospitality and events moderated by LGBTQ travel marketing expert Ed Salvato (yep, yours truly!) and brought to you by the travel safety gurus at GeoSure. We’ll discuss issues of extreme relevance and urgency to today’s business and leisure marketing and risk assessment executives.

Our experts will discuss how to:

Leverage today’s travelers’ diamond-sharp focus on safety

  • Understand and empathetically respond to the specific concerns of BIPOC (Black, Indigenous, People of Color), LGBTQ, women and other disproportionately risk-aware travelers
  • Learn how to drive increased tourism across all demographics by authentically engaging with and providing true inclusive welcome to diverse travelers
  • Empower and engage all travelers to contribute to the safety of destinations, attractions and events
  • Build durable loyalty and trust among travelers and other stakeholders

Register here!

Join Me In Person (!) or Virtually at Connect THRIVE Summit 2020

https://www.bigmarker.com/series/connect-thrive-summit/series_summit

Connect THRIVE Summit focuses on community development through LGBTQ travel, sports, and entertainment, and we have many of the leading authorities on LGBTQ+ marketing speaking at this year’s event. Including yours truly!

Unable to attend the event in-person? THRIVE has got you covered. 

They are live streaming all of the awesome content from the Connect THRIVE Summit in-person event from Orlando, FL on Nov. 9-10 directly to you.  Register for the Live Stream here.

So tune Monday at 10:15 am ET to hear my LGBTQ marketing talk. I’ll also be a guest on the DJ Doran Podcast streaming live at 1:15pm ET. Here’s the complete schedule.

Catch Me at WSYTC Online 2020 on Thursday, October 8 at 2:15pm Speaking about LGBTQ Travel

WYSTC 2020 Online starts Wednesday, October 7, and I have the privilege of speaking on Thursday at 2:15 PM EDT. I will share tips and insights in my session: “Invite, respect and protect younger LGBTQ travelers.” Register now to secure your place.

For a preview of the session, read this interview that WYSTC conducted with me regarding my advice for those interested in the lucrative LGBTQ travel segment.

Excerpted from an interview with WSYE on marketing to LGBTQ travelers and LGBTQ travel safety

How do you approach businesses that are based in regions where treatment of the LGBTQ community is not considered?

I approach all businesses with the understanding that there are challenges and opportunities within the LGBTQ community. Whatever the end of the marketing spectrum organisations are at towards promoting themselves in the segment, businesses will continue to receive increasingly diverse guests. I urge organisations to at least understand how to authentically engage with and welcome all guests. 

There are still approximately 70 countries that criminalize homosexuality, including 11, where the punishment is the death penalty. There are nearly 30 countries that offer marriage equality. The welcome LGBTQ travelers receive depends on more than the legality, and you can be warmly welcomed in a legally anti-LGBTQ destination and receive terrible service in an LGBTQ-friendly destination. Implementing inclusivity practices across external operations all comes down to the level of awareness and training for both marketers and customer-facing staff.

What are some examples of what organizations that serve youth travelers are currently doing to make LGBTQ travelers feel welcome?

Youth travellers are a market that expects an inclusive service, no matter their orientation or gender identity. Hostels, for example can implement smart policies such as de-segregating same-sex dormortories for accommodating guests with non-normative gender identities. There are many other ways to affirmatively make LGBTQ travellers feel welcome, some practices include;

  • Partnering with and promoting attractions, history and culture of interest to the segment.
  • Simple signage, a well-placed rainbow decal can be very effective!
  • Inclusive web content and social media.
  • LGBTQ welcoming and inclusive staff training.
  • Private toilets for individuals.

I’ve helped organisations conduct audits of all marketing materials and mystery shopping to assess the true welcome LGBTQ guests receive.

What are the typical “bad service” scenarios you have heard about/ experienced during your time training organizations? Where do you think organizations “go wrong”?

Scenarios I hear about often are when staff make assumptions about guests based on perceived relationship status or gender, for example, two women checking in are assumed to be sisters and are offered separate beds, masculine-presenting people are referred to as “gentlemen” even if they do not identify to this gender-norm, or children are asked where their mother or father is when the two parents of the same gender are present. I recommend understanding and using non-gendered language, including “they” as a pronoun. 

If the customer-facing teams make mistakes that could cause the guest anxiety, or a loss of business. The very nature of travelers and guests is changing rapidly before our eyes. Education is critical for all staff to deliver authentic engagement and a warm welcome to all guests. This is a learned technique. If the customer-facing teams are making costly mistakes, it’s the responsibility of the organisation to rectify that through appropriate training.

Do you think that organizations and destinations that promote themselves to travelers from the LGBTQ community understand the safety requirements these travelers need? If not, where do they start in gaining this knowledge?

In a word, no. Most organizations now understand they need to have a well-lit parking lot or a defibrillator as part of their duty of care. But very few understand that to authentically welcome LGBTQ and other diverse guests you have a duty of care to understand them and their needs, behaviors and concerns and protect them as you would all your cherished guests. You have to learn a little about the history of LGBTQ travelers and the pitiful lack of welcome (and open antagonism, abuse and worse) they’ve suffered. Sure, LGBTQ travelers can travel more openly in more places but when you think that 70 countries still criminalize homosexuality and that even in supposedly safe countries, LGBTQ people can still be harassed, abused or worse, it’s no wonder they are more cautious about the travel decisions they make compared to others. The good news is that this segment rewards even small acts of inclusiveness with their loyalty and a little training and strategy can go a long way! It also been proven that when you offer a more engaging and authentic welcome to LGBTQ travelers, you tend to offer much better service to ALL guests. So the investment you make with this segment pays dividends throughout your business.

Tell us a little about yourself. What drew you to the tourism and hospitality industry? 

After working for several years in market research and obtaining my MBA, I had a great career but was dissatisfied. I’ve always loved to travel and tell people about my trips and after extensive soul searching I had a simple but profound epiphany about my true passion which led me to tourism & hospitality.

I moved from Boston to LA to start a job as the editor of a small, but important gay travel publication called OUT & ABOUT. That company was acquired and I became editor in chief of The OUT Traveler and editor of several online publications including; The Advocate and Out. I co-founded ManAboutWorld, the first app-based queer travel magazine and HospitableMe Consulting, which offered strategic consulting and inclusive hospitality training.

I am now a solo practitioner through Salvato Consulting offering LGBTQ marketing strategy, travel safety and inclusive hospitality education and training to tourism and hospitality brands and the meetings industry.  I pride myself on offering smart, actionable consulting and education that is never condescending and never assumes familiarity with the rich but complex culture of the LGBTQ segment. Not everyone is comfortable talking about this subject, and I understand that. Professionals in hospitality and tourism must address the topic, and it’s crucial to have a seasoned facilitator to create a productive, safe and enjoyable conversation with actionable learning outcomes.

New York City Love Letters: A Few Shots That Grabbed My Eye

A few New York City scapes caught my eye on an 18-mile jaunt down and back up the island of Manhattan. 🚲 🌃 ☀️ 🌳

Times Square is one of the world’s most visited tourist attractions, drawing an estimated 50 million visitors annually. Approximately 330,000 people pass through Times Square daily (well NORMALLY) many of them tourists,while over 460,000 pedestrians walk through Times Square on its busiest days (again normally). Formerly known as Longacre Square, Times Square was renamed in 1904 after The New York Times moved its headquarters to the then newly erected Times Building, now One Times Square. It is the site of the annual New Year’s Eve ball drop, which began on December 31, 1907 and continues to attract over a million visitors to Times Square every year
Metropolitan Life Insurance Company Tower. The South Building’s tower was designed by the architectural firm of Napoleon LeBrun & Sons and erected between 1905 and 1909. Inspired by St Mark’s Campanile, the tower features four clock faces, four bells, and lighted beacons at its top, and was the tallest building in the world until 1913
The New York Life Building is the headquarters of the New York Life Insurance Company at 51 Madison Avenue in New York City. The tower is 40 stories tall, consisting of 34 office stories topped by a pyramidal, gilded six-story roof, and was constructed in 1927–1928. It overlooks Madison Square Park in the Rose Hill and NoMad neighborhoods of Manhattan.
Fancy-pants multi-level cantilevered condo building on Delancey.
This mural raised $12,500 for the tenement museum
Holy Trinity Lutheran Church. It was built between 1902 and 1904. The church building, designed by the noted architectural firm of Schickel & Ditmars, who were generally responsible for the designs of Roman Catholic commissions or other clients of German descent. The congregation was founded in 1868 after splitting from St. James’s Lutheran Church. Most New York Lutherans were German in the nineteenth century, and “Holy Trinity was one of a very few English-speaking Lutheran congregations. The first church was at 47 West 21st Street, in the edifice originally built for St. Paul’s Reformed Dutch Church.”

New York City Love Letters: A Hawk and Other Magnificence along Riverside Drive

A get-out-of-the-house-for-any-reason bike ride south along beautiful and under-appreciated Riverside Drive, which stretches from West 158th Street to West 72nd on the far west side of Manhattan along the Hudson River. You’ll find lots of beautiful parkland, gorgeous apartment buildings, presidential monuments, churches oh, and this red-tailed hawk. 🚲 🌃 ☀️ 🌳

Look who swooped just inches over my head then up to perch on this traffic light. A red-tailed hawk. According to my avid bird-watcher friend Christian Cooper “the ones in this town are true New Yorkers… They just don’t give a shit about you. In the country they get spooked if you get within 100 yards!” — at Riverside Drive.
This bronze equestrian sculpture of military officer, educator, journalist, and public servant Franz Sigel (1824–1902) is by the distinguished sculptor Karl Bitter (1867–1915). Sigel was a patriot both in his native land of Germany and in his adopted home in the United States. He was born on November 18, 1824, in Sinsheim, Baden.
Completed in 1902, the Soldiers' and Sailors' Memorial Monument is a monument located at 89th Street and Riverside Drive in Riverside Park in the Upper West Side of Manhattan, New York City. It commemorates Union Army soldiers and sailors who served in the American Civil War. It is an enlarged version of the Choragic Monument of Lysicrates in Athens, and was designed by the firm of Stoughton & Stoughton with Paul E. M. DuBoy. — at Soldiers' and Sailors' Monument (Manhattan).
Completed in 1902, the Soldiers’ and Sailors’ Memorial Monument is a monument located at 89th Street and Riverside Drive in Riverside Park in the Upper West Side of Manhattan, New York City. It commemorates Union Army soldiers and sailors who served in the American Civil War. It is an enlarged version of the Choragic Monument of Lysicrates in Athens, and was designed by the firm of Stoughton & Stoughton with Paul E. M. DuBoy. — at Soldiers’ and Sailors’ Monument (Manhattan).
rosa rugosa, which is a very tough and shoreline tolerant rose. It's non-native, but has naturalized in many beach areas on the East Coast.
rosa rugosa, which is a very tough and shoreline tolerant rose. It’s non-native, but has naturalized in many beach areas on the East Coast.
Fancy Waterline Square condos.
Fancy Waterline Square condos.
Riverside Park; https://riversideparknyc.org/
Riverside Park; https://riversideparknyc.org/
Me doing my Bill Cunningham impression
Me doing my Bill Cunningham impression
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