This is 40 Winks, a non-conventional hotel (if you can even call it that…) in hip East London that has none of the homogeneity of amenities of a normal accommodation, and all of the wildcard style that makes it on of our favorite hidden gems. The hotel is just two rooms (and one large, shared bathroom) of rock & roll chic meets old-world Victorian pomp, and gives the feel of a personal home. There isn’t even a reception desk. It’s as if George Harrison or Jimmy Page have let you stay in their guesthouse for a few nights in the coolest part of town. This is one of the coolest hotels in London, bar none.
We covered 40 Winks and all of London Town in our July/August 2013 issue. Click here to subscribe to get more of our insider tips and hidden favorites.