First we had pop-up stores, then pop-up restaurants. Now, New York City gives us a pop-up museum.
The Guggenheim opened a temporary space between two former tenements in the city’s vibrant East Village neighborhood. The structure itself is beautiful and has an incredible design. The lower space is almost completely open and the chairs and other temporary elements of the exhibit space are stored above the ground level.
It’s a mobile structure traveling to nine different cities worldwide. Its purpose, according to organizers:
Part urban think tank, part community center and public gathering space, the Lab is conceived to inspire public discourse in cities around the world and through the BMW Guggenheim Lab website and online social communities.